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Social Fundraising allows supporters to set up a personal page that keeps track of contributions from friends and family. From there supporters can set their own fundraising goals, create a page with their own unique URL and a personal message - all while giving campaigns and organizations control over the entire process. Like other NGP VAN tools, Social Fundraising also helps campaigns and organizations build the social graph of their supporter's networks by establishing connections between Social Fundraisers and those they solicit contributions from.